A significant portion of new business for small professional services firms comes through referrals. How many times have you as an individual consultant or professional services manager let an email sit in your inbox for a day or two, from a frustrated client? Alternatively, chose to let their phone call ring through to voicemail rather than answering? Or they gave up in a convoluted IVR system that your operations manager recommended as a 'cost savings measure'? Moreover, what is the reputational risk to your business when that disaffected client becomes a 'Detractor' on the Net Promoter Score spectrum?