Recruiting is one of the continuing responsibilities for me at work. Lately, I’ve been looking into expanding into new markets of candidates outside of the smart people that I know on LinkedIn. I support two Air Force veterans and a former SEAL on my team, although that’s not a population I’ve specifically recruited.

The White House website has a few white papers on how to hire veterans; they’re clearly written by well-meaning interns,  but come across as listicles. What I learned was that I needed to reach out to the Local Veterans Employment Representatives in cities or counties, and thankfully, there’s a website that indexes the relevant employment offices. However, all it provides is the number for the front desk and no email addresses, and assumes you know which city or county you’d like to contact. As location isn’t a particular restriction for our Professional Services team, I first had to draw up a map of where one finds the SEALs and the Air Force, although I’m planning on expanding the search parameters out to Delta Force, the Marines, and other elite branches of the service.

I’ve spent quite some time cold calling into these employment offices and centers and asking for the Local Veterans Employment Representatives. I’m not enthused about cold calling but have been working the phone regardless. I still don’t like voice mail.

The representatives I’ve spoken with have been enthusiastic and interested in the job openings on our Professional Services team at Centrify. One representative said the travel requirements sounded like a perk, not a problem, particularly because we encourage our colleagues to keep their airline miles, hotel points, and so on. I was also given an open invitation to speak at a career fair on the other side of the continent; I have to look at my travel schedule before committing to that idea. It’d be a privilege to hold the attention of that many veterans at one time.

The other surprise that I’ve had is that typically we’d discuss an up-front fee structure with recruiters. It turns out that these Local Veterans Employment Representatives are paid on a salary, not on commission, and consequently any candidates that they help place are at no additional cost to us. From where I sit, this means it’s easier to bring highly talented, well-trained individuals into the organization and help support their success. This should help supplement the recruiting through LinkedIn and also through our relationships with recruiters.

Staff retention and measurements