My colleagues produce art, and I apply engineering methods to measure that art. This simple discipline has become part of our staff retention efforts.
A consultant typically has a simple set of tools to work with. They might have a basic template for a document that they will prepare for a client, or some template illustrations that can be re-used across clients. In the hands of the untrained practitioner, these templates might seem like a simple exercise of filling in the blanks on a form, or re-arranging box and line illustrations. The consultant uses these basic tools only as a guideline, alongside a series of conversations or workshops with customers. Those conversations are an inherently artistic, creative process - to use the existing tools and their individual experience to create something new for a client.